Brand.
The dot Esports brand system — wordmark, colors, typography, voice. Use them in line with the rules below or reach out for special cases.
The .ESPORTS wordmark is the typographic signature of the registry. Uppercase, condensed, with the dot in a contrasting tone — always rendered as a single solid block with no decoration around it.
Always use one of the two official renditions — never recolour, rotate, outline, or stretch the wordmark. Maintain a clear space of at least the height of the dot on every side.
dot Esports — the official .esports domain registry. Permanent onchain identity for competitive gaming.
dotesports.gg is the official registry for the .esports top-level domain. We run the permanent onchain namespace for competitive gaming — players, teams, tournaments, organisations. One-time mint, no renewals, no registrar control. Owned and operated by Kooky.
dotesports.gg is the official information hub and registry for the .esports top-level domain — the permanent onchain namespace for competitive gaming. Every player, team, tournament, organisation and infrastructure provider in the scene can register a permanent .esports address: one-time mint, no annual fees, no registrar dependency. The .esports TLD is registered onchain via Freename. Owned and operated by Kooky. Founded in 2026.
- Use uppercase for the wordmark: .ESPORTS (with the dot in cyan)
- Use lowercase for body copy and inline references: .esports, faker.esports
- Use cyan (#00D4FF) for the dot and all accents — never any other accent color
- Pair the wordmark with adequate clear space (1× the dot height on every side)
- When mentioning the owner, use "owned and operated by Kooky"
- For SLD examples, prefer real entities the article is about (faker.esports, t1.esports, ewc.esports)
- Don't style "esports" without the dot — it's ".esports", always with the leading dot
- Don't use any color other than cyan and the neutrals defined here
- Don't modify the wordmark — no recolour, no rotation, no flip, no outline, no stretch
- Don't imply endorsement of specific teams or players without permission
- Don't market individual SLDs that are owned by trademarked entities (e.g. team names, player aliases)
- Don't use the brand for projects unrelated to the .esports namespace
The .esports TLD is owned and operated by Kooky. For partnership, press or licensing inquiries, use the contact form.